Being able to skip a connection across Sydney Airport and missing out on a further multi-terminal change at Los Angeles LAX? We count that as a win.
So are the direct flights from Honolulu to San Jose (Silicon Valley's local airport) and ten other US cities that would otherwise require a connection.
There's also something to be said for mixing a bit of work and play with a bonus stopover in Hawaii on the way back. After all, you deserve a little downtime!
You'll also earn Virgin Australia Velocity points on Hawaiian's flights.
Of course, there are tradeoffs. (Aren't there always?) Hawaiian's business class seat is an older-style recliner, and the flights only run three times weekly.
The new flight details in full
The thrice-weekly Brisbane-Honolulu flights will take around nine hours, using a Boeing 767-300 plane with 18 business class and 244 economy class seats.
Business class on Hawaiian is an older recliner-style seat, similar to what Qantas uses on its domestic 767 Cityflyer planes.
In terms of timing, US-bound Flight HA444 will depart Brisbane at 1835 every Wednesday, Friday and Sunday, cross the international dateline and arrive in Honolulu at 0805 the same day.
Return HA443 will leave Honolulu at 1020 every Tuesday, Thursday and Saturday, cross the international dateline and land in Brisbane at 1600 the next day.
Hawaiian's thrice-weekly schedule -- and the seats that don't match up to anyone else's business class across the Pacific -- may give some business travellers pause. That's especially true for business travellers more sensitive to schedule or a fully flat bed.
But if you have the flexibility, an aversion to extra connections, a dislike of LAX and an interest in stopping over in Hawaii, it's definitely something I'd consider.

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