Tourism Queensland has launched a new AUD4 million campaign called ‘Vitamin Me’ promoting Queensland as the ideal destination to unwind and relax.Kicking off the campaign's activities from 22 October, Minister for Tourism, manufacturing and small business Jan Jarratt said Vitamin Me highlighted the natural beauty that Queensland offered visitors.
“Vitamin Me is the name given to that feeling of relaxation you get from a Queensland holiday. It's a fun, creative idea that demonstrates why Queensland is Where Australia Shines,” Ms Jarratt said.
Ms Jarratt said to celebrate the campaign, Tourism Queensland has developed a fun way for people to test their Vitamin Me levels in an online quiz, where participants go into the draw to win an AUD10, 000 Queensland holiday.
Queensland Tourism News: Queensland Gets a Vitamin Boost
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