This month, the Lord Mayor, Graham Quirk addressed an audience of Brisbane business leaders to demonstrate the significant economic value and lasting legacies the business events industry brings to the local economy.
In the wake of the January floods, the Lord Mayor called upon Brisbane business leaders to support the city by helping to attract their own corporate and industry events to the city.
Lord Mayor, Graham Quirk said Brisbane’s status as a leading destination for business events is well earnt. Last year the industry delivered $188 million dollars in economic value from 1,280 business events.
The Lord Mayor encouraged businesses to support the ‘Meet Together’ programme which has been driven by the Convention Bureau, by bringing their organisation’s business events to Brisbane. In return, not only will they boost our local economy, they will also receive a host of tangible benefits, which can positively impact on their bottom line and provide a clear competitive advantage.
"There is hard evidence that innovation is a cornerstone to business success – and it’s at conferences held in our city that the best industry minds are brought together, from all geographical locations, to share knowledge and skills. These, in return improve productivity and personal performance, leading to innovative leaps in the production of products and provision of services," said Lord Mayor, Graham Quirk.
Other benefits the Lord Mayor, Graham Quirk highlighted to Brisbane business leaders were, by attracting talent and industry leaders to our city, they can raise the profile of their company’s local operations on the national and international stage, while contributing to the city’s economic development.
In agreement of these sentiments, a selection of Brisbane-based organisations described to the forum of business leaders how they had reaped tangible benefits from the ‘think tank’ effect of bringing their industry conferences events to Australia’s new world city.
Michelle Trute, CEO at Diabetes Australia – Queensland said Brisbane in itself is a vibrant and dynamic city, mirroring the personalities of the international and national speakers and delegates that work in the field of diabetes.
"Our events shine a spotlight on our home grown research, allowing us to highlight the advancements achieved here in Brisbane and also contribute to the international landscape.
Bill Thorburn, CEO at Tatts Lotteries described how bringing their industry conference to Brisbane provided the opportunity to showcase local operations to the world wide lottery industry.
"In 2010, Golden Casket and the World Lottery Association jointly hosted the World Lottery Association Convention and Trade Show in Brisbane. This bi-annual industry event brought together members of lottery industries from around the world to experience a quality business program, comprehensive trade show and a range of networking and social events. The event was extremely successful attracting to Brisbane 807 delegates from 54 nations."
Leading the city’s business events industry is Brisbane Marketing’s Convention Bureau.
Brisbane Marketing’s CEO, John Aitken said the Convention Bureau team’s capability to secure conferences from strategic industry segments will bring significant flow-on benefits for Australia’s new world city - from economic value to knowledge enrichment and skills transfer.
"The lasting legacies of business events are felt long after delegates leave the city and the positive effect on the bottom line of the local economy both assists our city’s flood recovery today, and benefit all sectors of industry for years to come".
Take a look at this video to see for yourself how our clients gained strategic value by bringing business events to Brisbane.
(Source: Brisbanemarketing.com.au)
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